The numbers
What this board has delivered since it opened. Counted, not sampled — including when the count is small.
Slots sold
33
every one at a public price
Visits sent to brands
47
somebody left for their site
Cards opened
103
a visitor looked at a brand
Visitors
5,536
people, not page loads
Days running
72
since the first slot opened
Open to click
45.6%
Of everyone who opened a brand’s card, this many went on to that brand’s own site. It is the one figure a brand weighing a slot actually wants, and it is computed on totals rather than averaged across brands.
Every figure is a count of something that happened — nothing is modelled, sampled or estimated, and traffic we bought is flagged at source and excluded. Per-brand numbers live on each brand’s own page, and the live figures update on the board every thirty seconds.