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About

What BidSurvivor is, why there are only two advertising slots a day, who runs it, and the rule that costs bidders money whenever somebody else outbids them.

What this is

BidSurvivor is an advertising auction with a clock on it. The board is two tiles, one for each half of the UTC day. Whoever holds a tile owns the front of the page for those twelve hours — logo, name, one line, and a link straight to their own site. Then the slot ends and it belongs to somebody else.

Why only two

Because scarcity is the only thing that makes advertising space worth anything, and permanence destroys it. The most famous permanent advertisement ever sold — a million pixels, promised to stay online forever — is now a page of dead links to companies that no longer exist. A board that hands over completely twice a day cannot become furniture, because it is never the same thing twice.

Two rather than twenty-four is a deliberate narrowing. Twenty-four places a day is enough that any given one is worth almost nothing, and a board mostly standing empty advertises nothing so much as the fact that nobody wanted it. Two is few enough that holding one is worth something and losing one costs something, which is the entire mechanism.

The rule that costs people money

If somebody outbids you, you lose the slot and the money. You paid for the time you held, and you held it. Most platforms would put that in a terms page; it is on the front of the site, in those words, because nobody should discover it from a receipt.

The numbers are public

The visitor count, card opens, click-throughs and the open-to-click rate are on the front page, live, and every brand's own figures are on its page, readable by anyone — including the competitors of the brands on the board. We are a new site and the numbers say so. A small honest figure is worth more than a large invented one, and once you invent one, every other number you publish becomes worthless.

Who runs it

One person, independently. There is no company behind this, no investors and no team inbox — mail sent to cyber.breach.space@gmail.com is read by the person who wrote the code.

What it costs

The first brand into an empty slot pays nothing at all. After that, beat the standing bid — the floor is one dollar — and every visitor starts with one hundred dollars of house credit, before even signing up. There is no subscription, no minimum spend and no contract. Bidding once and never returning is a complete and expected use of the product.

Elsewhere on the site

  • /blog — what attention actually costs, with sources
  • /contact — an address that reaches a person

bidsurvivor.space