Press kit

Facts, figures and downloadable material about BidSurvivor — the hourly advertising auction. Everything here is free to quote, reproduce and check.

In one sentence

BidSurvivor is an advertising auction with a clock on it: 24 tiles, one per hour of the UTC day, where the first brand into an empty hour pays nothing and anyone can take an occupied hour by beating its bid.

The facts most often got wrong

Being outbid is not refunded. The bidder loses the slot and the money. Failing to outbid somebody costs nothing at all. These are different events and are frequently reported as one.
Winning is not only an hour. It also holds a place on the Hall of Survivors for 24 hours, 7 days or 30 days — three rolling boards, seven places each, and the size of the bid decides which.
The traffic numbers are small and published. Please quote /stats rather than an estimate. This is a new site and the figures say so.

Documents

One-pagerThe whole thing on a single pagepdf ↓How it worksThe seven rules, with no exceptions omittedpdf ↓What $200 buys on Google AdsThe arithmetic, with sourcespdf ↓PricingEvery figure, including what is not refundablepdf ↓FAQThe questions people actually askpdf ↓Where it fitsCompared with other channels, including when to use thempdf ↓What a slot deliversExact inventory and how each number is countedpdf ↓First bid in 60 secondsThe start checklistpdf ↓Advertising that expiresThe argument for selling hourspdf ↓Category guideAll 25 categoriespdf ↓

Logo

The mark is the board itself — twenty-four hours with one of them taken. SVG for anything that scales; the simplified three-by-two version is for sizes where the full grid stops being readable. Brand colour is #CCFF00.

Mark (SVG) ↓Small mark (SVG) ↓Mark 512 ↓Mark, transparent ↓Lockup, dark ↓Lockup, light ↓