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How much do Display ads cost?
Display ads is priced per thousand impressions. Typically $8.00, within a range of $3.00–$20, with a 0.05% click-through rate, according to Nielsen Norman Group on banner blindness (2007, re-confirmed since).
| Budget | Clicks | Cost per click | Readable result? |
|---|---|---|---|
| $100 | 6 | $17 | Below the minimum useful spend |
| $200 | 12 | $17 | Mostly noise |
| $500 | 31 | $16 | Mostly noise |
| $1,000 | 62 | $16 | Mostly noise |
How it works
The least worth spending is $200. A 0.05% click-through rate means most of the budget buys impressions nobody registers, and a share of them are never rendered at all.
The table assumes a 2% conversion rate and $50 per sale; the calculator lets you change both.