Free tools
All five are free, need no account, and answer a question the usual tools skip. They exist because we kept doing the same arithmetic by hand.
AEO scan
Whether an AI assistant can reach your page, read it, and quote a passage from it. Thirty-six crawlers checked, each one labelled with what blocking it actually costs you — which for training bots is nothing.
Ad budget calculator
What a budget buys on each channel — and whether it buys enough clicks to trust the result at all. Most calculators stop before that second part.
Who publishes their ad rates
Eight providers, their own pricing pages, and what each one will actually tell you before you talk to sales. Most will not tell you anything.
Backlink checker
Joins the links you have to the links that work: which have ever sent a real visitor, which never have, and which you did not know about.
Newsletter email comparison
Eight providers compared on price, deliverability, and features for a 20k-subscriber newsletter. No affiliate links — just pricing pages and honest notes.