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A media kit in two minutes
A sponsor wants the same five facts from every publisher: who reads it, how many, how engaged, what it costs and how to book. Fill them in and copy out a kit.
Monthly pageviews
40,000
Subscribers
5,000
Opens per send
2,250
Price per placement
$150
Effective CPM on opens
$67
Buyers will work this out — show it first
What this means
Copy the kit below into a page or a PDF. Every number in it is one a buyer can ask you to prove, so keep the screenshots handy.
Example Weekly — media kit A weekly newsletter on tools for indie founders Audience: Bootstrapped founders and early-stage product teams Monthly pageviews: 40,000 Subscribers: 5,000 Opens per send: 2,250 Price per placement: $150 Effective CPM on opens: $67 Book a placement: ads@example.com
How it works
Opens per send = subscribers × open rate; effective CPM = price ÷ opens × 1,000. Showing that figure first saves a buyer the arithmetic and signals you are not hiding it.
Nothing you type leaves your browser: the kit is assembled on the page.