What a podcast sponsorship costs per listener
Podcasts sell by the episode and report downloads. Enter the price and the downloads and this gives you the CPM to compare against other shows, and what each visit costs at the response rate you expect.
Implied CPM
$25
Total cost
$375
Total downloads
15,000
Estimated visits
45
Estimated cost per visit
$8.33
What this means
You are paying $25 per thousand downloads. A download is not a listen, and a host-read ad is rarely trackable by click — use a vanity URL or a promo code so the visits can be counted at all.
How it works
Implied CPM = price per episode ÷ downloads per episode × 1,000. Ask for downloads within 30 days of release; lifetime downloads flatter older shows.
Visits use your own response-rate estimate, because host-read ads are rarely clicked. A dedicated URL or promo code is how the estimate becomes a count.