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How much do Google Ads cost?
Google Ads is priced per click. Typically $5.42, within a range of $2.00–$15, according to WordStream / LocaliQ search advertising benchmarks (2026).
| Budget | Clicks | Cost per click | Readable result? |
|---|---|---|---|
| $100 | 18 | $5.56 | Below the minimum useful spend |
| $200 | 36 | $5.56 | Below the minimum useful spend |
| $500 | 92 | $5.43 | Mostly noise |
| $1,000 | 184 | $5.43 | Mostly noise |
How it works
The least worth spending is $300. Below roughly $300 the campaign never leaves its learning phase, so the number you measure is not the number you would get at scale.
The table assumes a 2% conversion rate and $50 per sale; the calculator lets you change both.