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Google Ads vs Meta ads
Side by side on the figures that matter for a small budget, from the same sourced benchmarks used across this site. At $500, Meta ads buys clicks more cheaply ($1.11 each) — but cheaper clicks are not better clicks, so read the caveats.
| Google Ads | Meta ads | |
|---|---|---|
| Priced | per click | per thousand impressions |
| Typical price | $5.42 | $10 |
| Range | $2.00–$15 | $5.00–$20 |
| Click-through rate | — (billed per click) | 0.90% |
| Least worth spending | $300 | $200 |
| Clicks for $200 | 36 | 180 |
| Clicks for $500 | 92 | 449 |
| Source | WordStream / LocaliQ search advertising benchmarks (2026) | WordStream / LocaliQ Facebook advertising benchmarks (2026) |
How it works
Google Ads: Below roughly $300 the campaign never leaves its learning phase, so the number you measure is not the number you would get at scale.
Meta ads: Interest targeting is broad rather than intent-driven, so a click here means less than the same click from a search result.