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How much do Meta ads cost?
Meta ads is priced per thousand impressions. Typically $10, within a range of $5.00–$20, with a 0.90% click-through rate, according to WordStream / LocaliQ Facebook advertising benchmarks (2026).
| Budget | Clicks | Cost per click | Readable result? |
|---|---|---|---|
| $100 | 90 | $1.11 | Below the minimum useful spend |
| $200 | 180 | $1.11 | Mostly noise |
| $500 | 449 | $1.11 | Mostly noise |
| $1,000 | 899 | $1.11 | Yes |
How it works
The least worth spending is $200. Interest targeting is broad rather than intent-driven, so a click here means less than the same click from a search result.
The table assumes a 2% conversion rate and $50 per sale; the calculator lets you change both.