Make a rate card from your own audience
Most small publishers write "contact us for rates" because they do not know what to charge. Enter your audience and the CPM you want, and this builds prices you can publish today.
Sitewide sponsor, one week
$74
Sitewide sponsor, one month
$320
Newsletter, one send
$150
Newsletter, four sends
$540
Includes a 10% bundle discount
What this means
Prices derived from your own audience at the CPMs you chose. Publish them: a rate card on the page sells more small sponsorships than "contact us" ever does.
Example Weekly — advertising rates Audience: 40,000 pageviews a month · 5,000 newsletter subscribers Sitewide sponsor, one week: $74 Sitewide sponsor, one month: $320 Newsletter, one send: $150 Newsletter, four sends: $540 Prices in USD. Book by replying to this email.
How it works
Monthly sitewide price = pageviews ÷ 1,000 × CPM; a week is a month ÷ 4.345. A newsletter send = subscribers ÷ 1,000 × the per-send CPM.
The CPMs are yours to choose. Start from what comparable sites publish, and remember that a price on the page answers the buyer's first question without a sales call.